About Soul Poetry Candles - Ethos:
”At Soul Poetry Candles, we believe that the power of scents goes beyond just ambience. We create candles that bring poetry into your life, taking your senses on a journey. We understand that life can be challenging, and sometimes we need a little nudge to see the beauty around us. With our soul-soothing candles, we aim to infuse your everyday life with a touch of poetry, helping you discover your inner voice and elevate your spirits. Experience the transformative power of scent with Soul Poetry Candles.”

Design Concept:
The concept of this brand was creating an earthy, minimal and timeless visual identity that was also a little unexpected. The custom illustration brings uniqueness to the overall look and enhances brand recognition when paired with the simplistic colour palette. We wanted to brand touch points to have a calming and spacious feel while still being approachable.

Photography: We Are Origami Photoshoot Styling: Sandra Chau Design